Maintaining a profitable business with stagnant or even declining average revenue per user (ARPU) is a fundamental challenge facing the mobile industry. To meet this challenge, service providers can adopt one of two basic strategies: add new services and enhanced user experiences that subscribers are willing to pay for or reduce operating expenses. But pursuing both at the same time using a MPLS-based mobile packet core network produces the maximal benefit. Wireline carriers have already made this move. Mobile industry standards are also adopting IP technologies as part of the core evolution, shifting from R99 to R4/R5 and beyond.
IPnett partners with Juniper Networks to help service providers evolve to a secure, converged IP infrastructure by providing industry-leading routing and security products, and by working closely with strategic partners to integrate our products into end-to-end solutions. Juniper’s mobile packet core solution has been deployed by leading mobile operators around the globe.
In order to drive additional revenue and improve average revenue per user (ARPU) within today’s ever-changing mobile network business climate, leading mobile service providers (MSPs) are providing value-added services to their customers. To meet the accompanying network requirements, these MSPs have started to cost-effectively transition to and implement each critical feature of the next-generation, high performance, all-IP mobile network-including the mobile packet backbone network (MPBN); mobile backhaul; security; Authentication, Authorisation, and Accounting (AAA); and session border controller (SBC).
These advanced mobile solutions enable MSPs to build flexible, cost-effective, and scalable networks; and give them the ability to leverage a common IP infrastructure, based on the most popular mobile network technologies (including UMTS, CDMA and WiMAX), in order to increase profitability. This flexibility enables the service velocity, network monetisation, and operational efficiencies MSPs need to implement value-added services in order to meet the challenges of today’s dynamic mobile market environment.
Features and Benefits
- Providing new, high-speed data services more economically, rapidly, and flexibly than before
- Reducing operating expenses associated with managing multiple networks and dependencies on different
technologies
- Leveraging existing investments to create bundled services
- Minimizing risk and optimising revenue with a secure, reliable and scalable infrastructure
*Offering quality of service (QoS) and prioritisation of traffic that enables MSPs to partner with rich content/media
providers to share revenue from content/media services
